The Behr Truth

About empowering the passionate, intelligent & creative woman-spirit in business & art

What Every Successful Business Woman Can Learn From Rebecca Minkoff

rebecca minkoff

Diligence, persistence and competitive drive are just a few of the important characteristics it takes to build a successful company. What makes Rebecca Minkoff’s success especially impressive, is the fast growth of her company despite a recession and the fierce and over-crowded fashion-industry competition. Read on to learn what else every successful business woman can learn from Rebecca Minkoff.   

Naming products is a serious matter.

As a copywriter, one of my favorite jobs is naming products. Products are income-generating vehicles and how strong their motor is, is not just about what goes into them, it’s also about how they are perceived. Rebecca Minkoff names her bags. I mean really names them. She’s given some of her bags creative and sassy names that relate to the love experiences of her target audience – MAB – the morning after bag, Lovers Clutch, the Affair, the Swoon and more. In today’s day and age luxury means much more than just expensive. Luxury is about the meaning customers can derive from the product, which is why a meaningful name is especially important.

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Being Super-Mom Doesn’t Mean What You Think It Does

mom who does everything

I don’t know about you, but I’m not the type of Super-Mom that has dinner on the table at promptly 6:30pm every evening, my home is not always immaculate (read: never), and I yell at my kids way too much.

But. Last week, after a conversation with my 11-year-old daughter, I realized that I am Super-Mom. And I bet you are too. You may just not know it.

For the record, before I get into any details, I did receive permission from my 11-year-old to share this story with you (‘cause you know, that’s what Super-Moms do).

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The 7 Best Posts Of This Past Week

working with computer

It’s been a tough week, the kids started school, my workload isn’t getting lighter  (no complaints!), and I’m obsessed with getting my book writing done.

And while I’ve had less time to play, less time to sleep and less time to devote to my sanity, I’ve haven’t given myself a break on keeping up with my favorite blogs.

Here’s a list of my favorite posts from this past week. I hope you enjoy them as much as I did. 

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17 Exceptional TED Talks by Exceptional Women

TED speaker

As we head into the difficult month of September and getting us and our families back into healthy routines, I want to arm you with the most inspiring, courageous, and helpful TED talks I’ve come across. Find the time to view them and where relevant, incorporate into your life.

1. Amy Cuddy – Your Body Language Shapes Who You Are

Our body language is significant and makes a difference not only to the way others perceive us, but the way we perceive ourselves. 

2. Mel Robbins – How to Stop Screwing Yourself Over

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The 7 Best Advertising Campaigns That Inspire And Empower Women

women super athletes

The Rio Olympic Games 2016 have given us women-super-athletes that are pushing the limits and breaking more records and barriers than ever before. From Simone Biles and Simone Manuel to Katie Ledecky and Michelle Carter, these women inspire us to achieve, break barriers and smash records.

And while these hard-working and talented women strike sparks of excitement within us, that push us to do more, be more, and expect more of ourselves, the best advertising campaigns aim to inspire and empower us women by helping us to recognize our strengths and appreciate them.

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Meeting with Meshuganehmum: Part 2 – Is Women’s Misery Their Right of Passage

Work Life Balance

In case you missed it, last week I met with Miri Bar Natan, or Meshuganehmum, as she’s known on Snapchat. I’ve already shared our conversation about Snapchat with you, and this week, I want to share the continuation of our discussion and cover the work-life balance and Meshuganehmum’s take on women’s right of passage.  

Me:

So you work really hard, and you have a husband and kids. How on earth do you juggle it all?

Meshuganehmum:

Listen, I just don’t believe in the work/life balance. There is no balance. You can’t give 100% to your work and 100% to your family. It just doesn’t happen. You know, there are some people who are interested moving up, becoming a manager and then a VP.  And people tell me, you’re talented, you can move up. And I tell them, I’m not interested. That’s just not me. I’m the type of person that works hard and plays harder. That’s just the way I am.

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Meeting with Meshuganehmum: Here’s What I Learned About Snapchat

Snapchat_logo

About a month ago, I met Meshuganehmum, aka Miri Bar Natan, a friend and well-known tech-savvy marketer in the hi-tech industry, at the home of mutual friends. I asked her if she would meet up with me after I returned from my family vacation to discuss Snapchat and find out what she thinks about Snapchat, women, and feeling worthy.

We met to talk this past Sunday. Here’s what Meshuganehmum taught me.

Snapchat

Me:

I don’t get it. Why do people love Snapchat?

Meshuganehmum:

Snapchat works for three reasons in my opinion.

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5 Reasons the World Needs More Executive Women

four women working together in a meeting

According to the Women in the Workplace study conducted jointly by LeanIn.Org and McKinsey & Co., “women are still underrepresented at every level in the corporate pipeline.”

The reasons are complex and the obstacles many, not least of which are company practices and culture. But as women, it’s vital that we are also aware of our own self-sabotage which no doubt stems from the way we, as girls, are conditioned.

In her monumental book, Lean In, Sheryl Sandberg shares a true story that happened in a meeting that was held at Facebook to discuss the economy. The Treasury Secretary of the US arrived with with four staff members – two senior and two junior, all women. After grabbing plates and food, they settled not at the table where the discussion was being held, but on chairs that were positioned at the side of the room. Though Sandberg motioned them to join those seated at the table, and though the four women “had every right to be at this meeting”, their seating choice turned them into spectators, rather than active participants. It’s this type of self-sabotage that we must fight against, however hard it may be for us to “sit at the table.”

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The Why of Words: String 2 – The Heart is a Lonely Hunter

The Why of Words

This is the second post in this series. Here’s the first post and some background about the series.

But most of the time nobody was sure what he was saying. Talk-talk-talk. The words came out of his throat like a cataract. -Carson McCullers, The Heart is a Lonely Hunter

This sentence describes the rowdy drunkard Jake Blount, who sometimes sounds “like a linthead” and at other times, “like a professor.” Jake is a socialist who has a violent gospel to dispel to the world; he’ll share it with anyone who will listen. Ironically, the only one who will “listen” and who Jake thinks understands is John Smith, a deaf-mute.

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The Why of Words: String 1- The Princess Bride

The Why of Words

The Why of Words is a series of posts that focus on understanding why certain sentences from the world of fiction grab us and affect us and how we can work to emulate them in our own writing.

Because this is the first post in the series, I should provide some background.

I read a lot of fiction. Usually two or three works of fiction at a time. But when I read, I don’t just read. I also learn. And to do it effectively, I write down the quotes from the book that I’m reading. I thought it would be helpful to others to analyze the quotes I’ve chosen and point out the elements that I think make them so effective. I hope that others can learn from these posts and ultimately, improve their writing.

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