The Behr Truth

About empowering the passionate, intelligent & creative woman-spirit in business & art

The 7 Best Advertising Campaigns That Inspire And Empower Women

women super athletes

The Rio Olympic Games 2016 have given us women-super-athletes that are pushing the limits and breaking more records and barriers than ever before. From Simone Biles and Simone Manuel to Katie Ledecky and Michelle Carter, these women inspire us to achieve, break barriers and smash records.

And while these hard-working and talented women strike sparks of excitement within us, that push us to do more, be more, and expect more of ourselves, the best advertising campaigns aim to inspire and empower us women by helping us to recognize our strengths and appreciate them.

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Meeting with Meshuganehmum: Part 2 – Is Women’s Misery Their Right of Passage

Work Life Balance

In case you missed it, last week I met with Miri Bar Natan, or Meshuganehmum, as she’s known on Snapchat. I’ve already shared our conversation about Snapchat with you, and this week, I want to share the continuation of our discussion and cover the work-life balance and Meshuganehmum’s take on women’s right of passage.  


So you work really hard, and you have a husband and kids. How on earth do you juggle it all?


Listen, I just don’t believe in the work/life balance. There is no balance. You can’t give 100% to your work and 100% to your family. It just doesn’t happen. You know, there are some people who are interested moving up, becoming a manager and then a VP.  And people tell me, you’re talented, you can move up. And I tell them, I’m not interested. That’s just not me. I’m the type of person that works hard and plays harder. That’s just the way I am.

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Meeting with Meshuganehmum: Here’s What I Learned About Snapchat


About a month ago, I met Meshuganehmum, aka Miri Bar Natan, a friend and well-known tech-savvy marketer in the hi-tech industry, at the home of mutual friends. I asked her if she would meet up with me after I returned from my family vacation to discuss Snapchat and find out what she thinks about Snapchat, women, and feeling worthy.

We met to talk this past Sunday. Here’s what Meshuganehmum taught me.



I don’t get it. Why do people love Snapchat?


Snapchat works for three reasons in my opinion.

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5 Reasons the World Needs More Executive Women

four women working together in a meeting

According to the Women in the Workplace study conducted jointly by LeanIn.Org and McKinsey & Co., “women are still underrepresented at every level in the corporate pipeline.”

The reasons are complex and the obstacles many, not least of which are company practices and culture. But as women, it’s vital that we are also aware of our own self-sabotage which no doubt stems from the way we, as girls, are conditioned.

In her monumental book, Lean In, Sheryl Sandberg shares a true story that happened in a meeting that was held at Facebook to discuss the economy. The Treasury Secretary of the US arrived with with four staff members – two senior and two junior, all women. After grabbing plates and food, they settled not at the table where the discussion was being held, but on chairs that were positioned at the side of the room. Though Sandberg motioned them to join those seated at the table, and though the four women “had every right to be at this meeting”, their seating choice turned them into spectators, rather than active participants. It’s this type of self-sabotage that we must fight against, however hard it may be for us to “sit at the table.”

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The Why of Words: String 2 – The Heart is a Lonely Hunter

The Why of Words

This is the second post in this series. Here’s the first post and some background about the series.

But most of the time nobody was sure what he was saying. Talk-talk-talk. The words came out of his throat like a cataract. -Carson McCullers, The Heart is a Lonely Hunter

This sentence describes the rowdy drunkard Jake Blount, who sometimes sounds “like a linthead” and at other times, “like a professor.” Jake is a socialist who has a violent gospel to dispel to the world; he’ll share it with anyone who will listen. Ironically, the only one who will “listen” and who Jake thinks understands is John Smith, a deaf-mute.

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The Why of Words: String 1- The Princess Bride

The Why of Words

The Why of Words is a series of posts that focus on understanding why certain sentences from the world of fiction grab us and affect us and how we can work to emulate them in our own writing.

Because this is the first post in the series, I should provide some background.

I read a lot of fiction. Usually two or three works of fiction at a time. But when I read, I don’t just read. I also learn. And to do it effectively, I write down the quotes from the book that I’m reading. I thought it would be helpful to others to analyze the quotes I’ve chosen and point out the elements that I think make them so effective. I hope that others can learn from these posts and ultimately, improve their writing.

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11 Reasons You Need a Writing Group and What You Need to Know About Setting Up Your Own Group

writing group

A good writing group is like a tonic that will heal, strengthen and renew the painful illness of writing. Here are 15 reasons why you need one and how you can set one up.

1. Your kick in the pants

Many writing projects are like ultra-marathons; long and excruciating. You’re super-motivated at the beginning, but as time goes on you wonder why you’re doing it to yourself. It’s those moments when you’ll appreciate your writing group most. If you’re meeting once a week (my personal recommendation), you’ll give each other the kick-in-the-pants it takes to finish a project.  

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How Improvisational Theatre is Helping Me Write My Story


That’s what happens when writers like me are too damn scared to put more words on a page. And that’s the worst.

Getting words on the page is vital to getting our stories written. Each word on the page is an act of courage and being courageous, especially for long stretches of time, is not always easy, not to say excruciatingly difficult.

I’m currently studying improvisational theatre, where I’m learning to overcome my fear of public speaking. I’m also learning to overcome my fear of not knowing what happens next in my story.   

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5 Things Working in Hi-Tech Taught Me


I never planned on working in hi-tech. It just happened. Like when you trip. Except that I fell into something amazing. The world of hi-tech taught me so much, not the least of which is that sometimes it’s a great idea to let what comes carry you.

Here are 5 things working in hi-tech taught me.

I am forever in debt to the wonderful Orly Itzhaki, CEO of WiseStamp for teaching me and giving me the opportunity to learn so much.  

  1. Break the speed limit and get into an accident if you must

This lesson tops my list, because it’s one of the most important lessons I learned. As a writer, it’s also one of the most difficult for me to embrace.

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The most audacious women in the world today and what they’re teaching us

audacious women

In honour of International Women’s Day 2016, I’m devoting this post to the incredible and audacious women who are working towards changing our world and making it a better, safer and happier place for women everywhere.

Sheryl Sandberg

She’s our hero. And not because she can leap tall buildings in a single bound. It’s because she’s a role model in the truest sense of the word. She doesn’t just talk about it. She is it. She’s the successful business woman, she’s the proponent of women everywhere, the one encouraging us and challenging us to stay committed to our dreams, and she’s also the one promoting us on social media. Incredibly, it doesn’t end there. While Sheryl Sandberg is a larger than life feminist icon, she also finds the courage to share her personal life, her ups and downs. We don’t know Sheryl Sandberg – the person – in that we’ve never met her, or spoken with her. But somehow, we feel like we do and we want her to be our friend.

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