Successful Women of Israel

stories featuring Israel's successful women

Month: January 2013

Writing and Copywriting

Apparently I’m not original. Not all the time anyway.

I just read an article I really enjoyed. It’s called Six Authors Who Were Copywriters First.

Nobody wants to be a starving artist, or writer for that matter.

We want to be good writers, no great writers, but we don’t want to live in poverty to do it. We want to be able to support our families and provide for their every need.

The road to be becoming published is a long one. And if you are fortunate enough to be published it doesn’t mean you’ll necessarily be able to sustain yourself let alone your family. read more

Advertising and Fiction

Did you see that great ad? The one that made you want to drop everything and go purchase that nifty plunger for your clogged toilet?

Me neither. But if you did, I bet that ad appealed to your sense of desire, affection, self-interest or any combination of those.

We humans are such basic creatures. We don’t even know it, but ask anyone who works in a hospital. They’ll tell you. It’s all about cups and blankets. Again, desire, affection, self-interest. You want that cup or blanket now; not for you, perhaps for someone you love because helping them will make you happy. The cups and blankets don’t need advertising, though a sign should probably be put up to steer you in the right direction so that you stop harassing nurses who are too busy saving patients’ lives in overcrowded emergency rooms to get one for you. Just an example. read more

Facts and Fiction

Facts? What do they have to do with anything? I’m writing fiction. Well so I thought.

No. I wasn’t really thinking. I was just trying to get away with not doing research. It didn’t work. I couldn’t fool my readers – in this case my writing group. Winging it doesn’t pass when you have to be someone else. Writing is not a show. It’s about being. About becoming. And if you can’t become your character or if you just don’t want to – either for fear or laziness – put down your pen and go find another vocation. You’ll never be a writer. read more

Be Who You Are.

Writers write. Not because they can but because they have to.

Looking back at my day I regret that I have not yet found five minutes to share my thoughts, my silence, my peace, with my notebook. Perhaps I am sharing it now.

My kids and husband have gone to bed. Hours ago. I, on the other hand, have not yet let my day go to sleep. If earlier it kept me on the go, now it’s my turn to hold on to it and keep it busy for as long as I can.

We’re here for a limited time. We all have our priorities (or should) of what we expect of ourselves. We’re human. We’re limited, it’s true. But one cannot allow for the facts to keep them from creating their own reality, destiny, or whatever you prefer to call yours. read more