In case you haven’t noticed, stores are no longer just places to buy things; stores have become showrooms. The reason, is of course the internet and our ability to find and get the best bargains for what we’re looking for. But it’s not just about price. It’s about our personal taste.
When we walk into a store, many times we know what we want. We’ve looked it up on the web. We’ve thought about it, perhaps dreamed about it. When we walk into a store, it’s often the final frontier before reaching for our wallet – which doesn’t necessarily need to happen in the store, but it’s where the decision to buy (or not to buy) is made.