Successful Women of Israel

stories featuring Israel's successful women

Month: March 2017

The Behr Necessities Monthly Roundup: March 2017

Video – Reshma Saujani

Who needs to watch it?

Every mother, father and educator.

What I loved about this video:

  1.  An inspiring and powerful talk. Reshma Saujani is doing such important work as the founder of Girls Who Code, not only preaching, but doing and helping girls everywhere be brave.
  2. I love her line on leveraging imperfection.
  3. This talk is so poignant. We condition are boys and girls differently. Our girls are paying our price and so is society. But there is hope.  

Book – How to Win Friends and Influence People by Dale Carnegie

Who needs to read it?

Everyone.

Believe it or not, I read this book when I was ten years old. I think my mother bought it for me, because I didn’t have any friends. 

What I loved about this book:

  1. I loved re-visiting it. It’s an easy read. Lots of interesting vignettes.
  2. Each chapter focuses on a different principle, so it’s very easy to come back to for a refresh.
  3. While it seems like the principles are easy to apply and pretty much a no-brainer, I find it a challenge. However, the book is written in such a simple and unassuming tone, it makes you feel like anybody can apply these principles and if you’re having trouble, it just means you need to keep on persisting.

Podcast – Being Boss

Who needs to listen?

Creative entrepreneurs.

Instead of sharing new episodes, I’ll share with you the one episode I keep coming back to, but which I haven’t tried yet. It’s Episode 79 and it’s all about the chalkboard method. And since we’re about to start Q2, it’s a good time to share it, and a good time to get working on mine.

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Feeling Depressed About Finding A Job? Here Are 5 Tips to Help You Get Out of Your Rut

fundamental lack of confidence

In her important article about the gender confidence gap, Margie Warrell has pointed out, that whether women are in New York, Australia or anywhere else in the world, women wrestle with self-confidence and it’s holding them back.

If at the outset strong, smart women lack self-confidence, it’s seems only logical that when they search for a job, they’’ll be even less self-confident. In more extreme cases, this lack of confidence can lead women to feel depressed and suck them in a downward spiral.  

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InspHERation: Bat-chen Grinberg – Founder of MC Forum and Creative Director of FailCon

 Bat-chen Grinberg

Bat-chen Grinberg is the founder of the training centre for B2B marketers, MC Forum, and the creative director of FailCon. Prior to that Bat-chen was responsible for establishing the first international distribution network of its kind in the field of media and film productions, developing the international market for documentaries, including the award-winning animated war documentary, “Waltz with Bashir.”

I met with Bat-Chen met at WeWork Sarona in Tel-Aviv, a beautiful workspace environment for entrepreneurs, freelancers, startups and small businesses. Nothing could have prepared me for this very special encounter. Bat-chen was lavish in her marketing advice and stories and about her journey and success. I’m so excited to share the details of our conversation with you.

How the movie “Waltz with Bashir” Almost Didn’t Happen

“Waltz with Bashir” is a heartbreaking masterpiece. Its powerful story breaks the barriers of time and space, penetrates your heart and simultaneously builds and destroys your faith in mankind. 

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It’s International Women’s Day 2017. What’s the most meaningful thing women can do for each other?

What does it mean to you?

As I meet more women and discuss their choices and success with them, I’m always surprised when successful powerhouse women tell me that they don’t see themselves, or define themselves as feminists. Most of the time, these women tell me they don’t like labels.

And sure. I get that.  Some women don’t want to be pigeon-holed; shoe-boxed; tagged and stored.

But for others, it’s not being labeled that bothers them. It’s that they don’t like or don’t identify with the label, or with some aspect of the meaning of the label.

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Why You Should Never Ask a Copywriter to Write A Test Sample (and what you should ask for instead)

copywriting research

I’m a copywriter, content writer and corporate storyteller. As such, it’s my job to understand my clients’ business, their products, their target audience and their values.

Every so often, I get asked by a potential client for a test sample; their concern being, that I will not be able to apply my writing skills to their industry, or that the ‘voice’ of my writing will not capture what they’re looking to represent.

This request usually comes either after a client has had a bad experience with a previous writer or because they’ve never worked with a copywriter and they want to prevent a bad experience.

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