Successful Women of Israel

stories featuring Israel's successful women

Month: November 2017

Pricing: How Copywriters Can Get It Right

Pricing is a tricky beast.

In the almost five years that I’ve been a freelance copywriter, I’ve learned a heck of a lot about pricing.

Mostly because I spent the first year getting it all wrong.

Over the past few weeks I’ve spoken to a few people about pricing. A couple of them asked me if I can put together a post about about the subject and it is to them that I dedicate this post.

This morning, I came across an excellent LinkedIn update about pricing which I’m going to elaborate on.

POSITION

Starting out as a freelance copywriter, I could only send specs (ads copywriters make up when they don’t yet have any real samples). Nobody knew my work. Nobody could refer work to me. I was on my own.

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How to Get Paid by Clients Who Don’t Want to Pay

Have you ever had trouble  getting paid?

Don’t sweat it too much because being refused payment is almost like a type of initiation. When you’re in business long enough, you’re sure to come across that dreaded client who doesn’t want to pay.

Does having a client who doesn’t want pay mean that you won’t get paid?

Of course not. It just means that you have to have measures and techniques in place, to help ensure you get paid.  

In this post, I share my experience in the hope that it will help you to get paid.

Put measures in place

When I started my copywriting business, at the outset I put together a price quote. Beneath the element that states the cost,  I list my terms and conditions. Those terms and conditions protect me.

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Gender Segregation: How It’s Harming Women

Israel is a modern country based on modern values. But it is also a place where many believe that synagogue should inform state, where women-barring religious parties make up almost 11% of the Knesset, and where gender segregation is becoming increasingly pervasive.  

We’re not going to blame religion. Yes, Jewish Law is patriarchal. But precisely because it is patriarchal the wise rabbis always looked for ways to protect women. In fact, Judaism until modern times, has always been one step ahead of secular society in fostering women’s rights.

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