Recently, or not so recently, I started working with a client in a new industry. I love the thrill of new industries because it creates the opportunity for me to learn new jargon and new things that I get to turn into compelling copy.
When these projects come my way, I’m fired up to prove myself, mostly to myself, but also to my client.
So I eagerly got on the job and set to work.
When I sent my client the first draft I couldn’t get a hold of him for a couple of weeks. This isn’t rare. My clients are busy. I also know that for the most part, they appreciate that I’m “running after them,” because it means that I’m managing the project and it’s one less thing for them to worry about.