What is women-centric marketing?
Women-centric marketing is the marketing strategy that puts women at the front and centre of its campaigns. It is the recognition of women as a strong and economic buying power and it is important, in and of itself, not only for women, but for society and for corporations. And not only because it makes financial sense.
How does women-centric marketing differ from femvertising?
In a nutshell, women-centric marketing is the approach, femvertising is the execution. Women-centric marketing is the multi-faceted and comprehensive plan that includes market research, market strategies, public relations, consumer support, positioning, pricing et al.