I did a lot of things right in 2016. But I did many things wrong, or not good enough. And though I know that it’s really important to focus on the good, it’s at least equally important to take stock of the things I could have done better.
Here’s my personal list of 2016 fails and how I’m going to make good on them in 2017. If you can learn from my mistakes by becoming wiser than I was before I made them, my 2016 stumbles and falls will have been worth it.
So here are my 2016 fails and how I plan to turn them into my 2017 wins:
1. I didn’t target my ideal client enough
Until about halfway through 2016 I wasn’t entirely sure about my target audience. What’s interesting about this, is that understanding a business’s target audience is something I help clients figure out, if it’s not already obvious to them. But for some reason I was having trouble doing it for myself. I’m grateful to Charlie Kalech for helping me figure this out. Once I understood my target audience, I should have created an entirely new list of prospect. I didn’t.