Successful Women of Israel

stories featuring Israel's successful women

Category: Success (page 2 of 3)

How I’ll Turn my 2016 Fails into my 2017 Wins

Frustrated and failing

I did a lot of things right in 2016. But I did many things wrong, or not good enough. And though I know that it’s really important to focus on the good, it’s at least equally important to take stock of the things I could have done better.

Here’s my personal list of 2016 fails and how I’m going to make good on them in 2017. If you can learn from my mistakes by becoming wiser than I was before I made them, my 2016 stumbles and falls will have been worth it.

So here are my 2016 fails and how I plan to turn them into my 2017 wins:
1. I didn’t target my ideal client enough

Until about halfway through 2016 I wasn’t entirely sure about my target audience. What’s interesting about this, is that understanding a business’s target audience is something I help clients figure out, if it’s not already obvious to them. But for some reason I was having trouble doing it for myself. I’m grateful to Charlie Kalech for helping me figure this out. Once I understood my target audience, I should have created an entirely new list of prospect. I didn’t.

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Is Making a Business Phone Call Causing You Anxiety? Here’s What To Do.

business phone call

Personally, I find cold calling easy. Now it’s easy. Because I’ve flexed my cold calling muscles by making more than 1,000 phone calls to some of the biggest businesses in Israel. And yet, it’s the warm business phone calls that I still find difficult. Very difficult.

Take last week for instance, when I wanted to make a phone call to a successful business mentor, writer and speaker who I dared approach at a conference. She gave me her card and said “call me.” I was about to email her because it was the easy way to get in touch, and yet her words “call me,” echoed in my mind.

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7 Things Every Successful Woman Can Learn from Hillary Clinton

Hillary Clinton

“Demonstrate power, command the issues and the ability to shred your opponent – all while seeming (just) likeable enough.” -Maeve Reston, CNN

Whether you’re a Hillary Clinton supporter or not, Hillary Clinton should be admired for her ability to command last night’s debate despite Donald Trump’s continuous attacks and  interruptions. Many tactics she used in last night’s debate can and should be learned and adopted in the workplace. In this post, I explore 7 things every successful woman can learn from Hillary Clinton, as demonstrated in last night’s presidential debate.

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What Every Successful Business Woman Can Learn From Rebecca Minkoff

rebecca minkoff

Diligence, persistence and competitive drive are just a few of the important characteristics it takes to build a successful company. What makes Rebecca Minkoff’s success especially impressive, is the fast growth of her company despite a recession and the fierce and over-crowded fashion-industry competition. Read on to learn what else every successful business woman can learn from Rebecca Minkoff.   

Naming products is a serious matter.

As a copywriter, one of my favorite jobs is naming products. Products are income-generating vehicles and how strong their motor is, is not just about what goes into them, it’s also about how they are perceived. Rebecca Minkoff names her bags. I mean really names them. She’s given some of her bags creative and sassy names that relate to the love experiences of her target audience – MAB – the morning after bag, Lovers Clutch, the Affair, the Swoon and more. In today’s day and age luxury means much more than just expensive. Luxury is about the meaning customers can derive from the product, which is why a meaningful name is especially important.

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Being Super-Mom Doesn’t Mean What You Think It Does

mom who does everything

I don’t know about you, but I’m not the type of Super-Mom that has dinner on the table at promptly 6:30pm every evening, my home is not always immaculate (read: never), and I yell at my kids way too much.

But. Last week, after a conversation with my 11-year-old daughter, I realized that I am Super-Mom. And I bet you are too. You may just not know it.

For the record, before I get into any details, I did receive permission from my 11-year-old to share this story with you (‘cause you know, that’s what Super-Moms do).

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