What makes a hard-core religious kibbutznik leave the kibbutz to become the director of an all-women religious business club?
Yiska Oppenheim, left the kibbutz way of life to become a successful marketing strategist. She is behind the popular Israeli Facebook group Datiot Iskiot Medabrot [Religious Businesswomen Speak Out] and the director of Emunah Jerusalem’s Business Club. I met up with her to discuss her journey from kibbutz life to city life and the impact she’s having on religious female business owners.
The Kibbutz – a source of tension and growth
Yiska is second-generation kibbutz born. Her four grandparents made aliyah to the kibbutz from Italy.
But for Yiska, kibbutz life was complex.