Successful Women of Israel

stories featuring Israel's successful women

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Hardships as a springboard to success: Takeaways from the Jasmine Conference, 2017

When you attend a conference such as the Jasmine Conference, you can expect to come away with a rich experience that embodies ideas, insights and emotions.

What sets Jasmine apart from other organizations is its mission to promote the economic development of all women, regardless of race, creed, class or ethnicity. Jasmine is inspiring in its ability to bring together women from every single sector of society, not leaving anyone behind and helping women to march forward together. Jasmine is set apart in its understanding that women who have economic power, will use that power to promote good, not only for their family, but for their community and beyond. read more

Successful Women of Israel’s 10 Most Read Blog Posts in 2017

This past year, I have met, spoken to, and corresponded with some truly incredible women in Israel. It has been an honour and a pleasure to bring their stories, insights and ideas to light.

As a result, 2017 has been a tremendous year of growth for Successful Women of Israel. Changing the blog’s name and focus have been instrumental in driving more interest and traffic (by the time the year is out, this blog will have seen 300% growth!). Subscribers have grown fivefold.

Below are the 10 most read blog posts in 2017. read more

The Best Talks and Interviews with Brené Brown

Brené Brown and storyteller and shame researcher. I stumbled upon her work a couple of years ago, watching her famous TED talk about vulnerability. Since then, she’s gone on to appear more and share her findings and I’ve gone on to consume them.   

Next month I’ll be holding a draw and one of my lucky subscribers will win a copy of Brené Brown’s book Daring Greatly. In honour of the giveaway, I’ve put together this list of Brene resources, which I hope you’ll enjoy.

1. The Power of Vulnerability

2. Listening to Shame

3. Brené Brown interviewing Oprah Winfrey about Courage

read more

InspHERation: Eetta Prince-Gibson – Award-winning Journalist

Our world is complex. But wise, courageous and deep-thinking women, like Eetta Prince-Gibson, inspire and challenge us to boldly live the dichotomies the world presents us with, through diversity and equality.

Eetta Prince-Gibson is an incredibly warm person. She is also thoughtful and sharp, openly sharing her smart, complex and profound ideas. Having been a woman at the editorial helm of a leading media establishment in Israel, and having contributed to its significant growth, Eetta’s insights on fear provide not only inspiration, but also a hopeful perspective on how we can improve ourselves with deliberate action.   

Strong on the outside but not on the inside

As I review my notes from my meeting with Eetta, I realize how much overcoming fear is central to our lives. Even one as smart, successful and talented as Eetta has had to overcome fear and this feeling of “I’m not good enough.” read more

Pricing: How Copywriters Can Get It Right

Pricing is a tricky beast.

In the almost five years that I’ve been a freelance copywriter, I’ve learned a heck of a lot about pricing.

Mostly because I spent the first year getting it all wrong.

Over the past few weeks I’ve spoken to a few people about pricing. A couple of them asked me if I can put together a post about about the subject and it is to them that I dedicate this post.

This morning, I came across an excellent LinkedIn update about pricing which I’m going to elaborate on.


Starting out as a freelance copywriter, I could only send specs (ads copywriters make up when they don’t yet have any real samples). Nobody knew my work. Nobody could refer work to me. I was on my own. read more

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