Pricing is a tricky beast.

In the almost five years that I’ve been a freelance copywriter, I’ve learned a heck of a lot about pricing.

Mostly because I spent the first year getting it all wrong.

Over the past few weeks I’ve spoken to a few people about pricing. A couple of them asked me if I can put together a post about about the subject and it is to them that I dedicate this post.

This morning, I came across an excellent LinkedIn update about pricing which I’m going to elaborate on.

POSITION

Starting out as a freelance copywriter, I could only send specs (ads copywriters make up when they don’t yet have any real samples). Nobody knew my work. Nobody could refer work to me. I was on my own. read more