I don’t want to waste your time. Here’s what you came for:

In the field of copywriting, emotions lead or should lead to action. The copywriter works diligently to produce a creative message that resonates within the reader and prompts him to do something. By drawing out feelings of wishing, motivating or desiring, the copywriter who has done his job well will prompt his reader to like a page on Facebook, enter a sweepstakes or make a purchase.

When writing fiction, the talented writer, considerate of his readers, also aims to cause his readers to feel. But he uses different devices than that of the copywriter. Our senses are not a tool. Instead they are the wet cement upon which the writer leaves his impression. Using the actions of his characters, the writer crafts his story in order to extract our emotions.

We can become cynical here about the feelings that the copywriter evokes and the way he uses those emotions as a vehicle for action. But we’re not going to do that. Yes, because I’m a copywriter. But also because, what is important here is the discussion and the understanding of emotions.

As human beings we have basic needs. One of which is to feel. Our great books, films, theatre, art and music stir something within us. They draw out our feelings. And when they do, we view ourselves, our lives and our world differently. From experiencing our feelings, we grow in profound ways.

Our emotions bring meaning to our life. We’re addicted to our entertainment for a reason.

But here’s the thing. Once we are able to grasp the tremendous role our emotions play in our life, our entertainment isn’t just entertainment anymore. It’s our tool to influence. Yes, we can choose only to be influenced, but if we want a more central role on the stage of life, we must influence. And we have almost a moral duty to do so.

We all bring different talents into this world. Your job is to figure out what those talents are. It’s not easy and it’s not meant to be. Life is war. Mostly against yourself. But the decision will always be yours.  You can inspire to action. You can act to inspire. And if you can’t make up your mind, you can always do both.